Mom inventor, Priska Diaz was elated when her Bare® feeding system won the Gold for Personal Care & Wellness category during The Edison Awards ceremony last night in New York City. “Receiving an Edison Award is an achievement that is recognized by a panel of experts that has seen it all and it takes a lot to impress them. I’m very proud to see that experts in the field of innovation and design recognized my feeding system as innovative and beneficial to humanity” said Priska Diaz founder and CEO of Bittylab.
With multinational companies like Gillette (P&G), Pepsi Co, Phillips, LG, General Electric, and Hyundai as contestants, Bittylab earned the top honor for Personal Care & Wellness within Consumer Products, competing with Gillette Shaving Products division of Procter & Gamble for first place. Receiving an Edison Award™ is one of the highest honors a company can receive in the name of innovation and design. The Edison Awards honor excellence in new product and service development, marketing, human-centered design, and innovation. The distinguished awards, inspired by Thomas Edison’s persistence and inventiveness, honor innovators and innovation.
Robert A. Lutz, Retired Vice Chairman of General Motors Company, and Priska Diaz, Founder & CEO of Bittylab
Why Bare® Air-free
Bare® is the world’s first feeding system that feeds babies Air-free milk. The sliding air-plug® allows the user to expel all the air out of the container, like a syringe. Then, it automatically moves towards the nipple as the baby feeds, so the milk chamber is always air free. This leads to dramatically reducing air ingestion while feeding to help prevent gas and colic. Bare® works with suction, which allows the baby to feed in a natural, upright position. The American Academy of Pediatricians recommends upright feeding to prevent ear infections, painful gas, acid reflux symptoms, and over-eating. This same feature promotes self-feeding, bottle waning, and easier transition to cups.
Bare’s Perfe-latch® nipple is specially designed for breastfed babies. The short tip stimulates the baby to create a wide latch onto the areola part of the nipple. Conversely, longer nipples force the baby to latch on just the tip, which interferes with breastfeeding. Once the baby establishes a seal and initiates suction, the short nipple extends inside the baby’s mouth. This mimics the lactating mom’s nipple. Both the Perfe-latch® and the new Easy-latch™ nipple, designed for bottle-fed babies, feature Flow-Control® Technology. Different size orifices on the tip dispense different flow rates controlled by the baby’s sucking strength. With weaker suction (i.e. a newborn’s) only the larger orifice dispenses. The large orifice is about the orifice of a standard newborn nipple. With stronger suction (i.e. a 10-month-old baby) all the other smaller orifices dispense – like nature intended. Bittylab.com